TM Italia closes 2021 with turnover at + 10% and order value at + 55% vs 2020
February 2022 – TM Italia closed 2021 with very positive results, recording a 10% increase in turnover over 2020 thanks to an increasingly international commercial strategy and significant investments in 4.0 technologies, results being consistent with the + 17% recorded in turnover 2020 vs 2019.
A very interesting figure is also that of the orders values: + 55% globally in 2021 vs 2020, with Italy at + 50% and the USA at + 200%. These encouraging increases lead to a trend of a very important growth in turnover in 2022. These data represent an extraordinary result that would have reached higher peaks if the system difficulties, caused by the criticalities in the availability of raw materials on the market, had not slowed down production and, consequently, deliveries of finished products.
International markets have a weight of 60% (as in 2020) with a decisive prevalence of the US market which has further strengthened with + 30% on 2020 and which is the first market in terms of turnover. This significant increase is due to several factors: increasing cooperation with architects and contractors, creation of an on-site company and opening of a professional studio in Los Angeles. International markets globally grew by 16% while Italy confirmed the 2020 values. The commercial strategy focused on international markets resulted in new opportunities, in particular in South Korea and Greece. Significant growth is also expected in the Chinese market thanks to collaboration with new dealers with important in-store kitchen displays.
It is important to underline that the digital strategy launched in 2020 (including the creation of Skylab, the platform that allows the company to provide constant and one-to-one assistance and co-design services with retailers, architects and designers) facilitated commercial expansion despite reduced international mobility and the almost complete absence of trade fairs, both factors attributable to the pandemic situation. An analysis of Confindustria’s Digital Innovation Hub revealed that the R&D, Marketing and HR indicators for digital maturity are above the national average.
The 2021 industrial plan included major investments in 4.0 technologies, training and human resources equal to 28% of turnover. Investments in 4.0 technologies which alone accounted for 17% of turnover will allow a significant increase in production capacity and efficiency necessary to achieve the turnover target in 2024. In 2021 the company confirmed its commitment to sustainability by obtaining ISO certification 14001. It was also included by the Symbola Foundation among the 100 most virtuous Italian companies from the point of view of green vision. TM Italia is also the leader of the highly innovative “Green Cycle Design” project which involves the unprecedented use of an innovative paint in the interior design sector and an investment equal to more than 8% of turnover. The company also inaugurated the new state-of-the-art website which provides for an increasingly direct and personalized dialogue with all its audiences: the A&D community, retailers and end consumers.
“I am very satisfied with the results of 2021 – declares Gianluca Tondi, CEO of TM Italia. The path undertaken in recent years to build brand equity is returning excellent results, even beyond expectations. I strongly believe that even more effective results will be generated in the near future. The markets are responding very positively to our high quality product offer, to the company’s flexibility in offering highly customized solutions. The level of one-to-one interaction with our targets has significantly strengthened. Dealers and architects recognize TM Italia as a reliable, credible and competent partner not only for kitchen environments but also for turnkey projects in which the company is able to create ad hoc furnishings for all domestic environments. “