VIALARGA3: THE TM ITALIA ATELIER IN MILAN SELECTED BY AMBIENTE CUCINA AMONG THE 12 MOST INNOVATIVE STORES IN ITALY
“A dynamic, flexible, cross-media, inter-connected, aggregative space. A “hub” that goes beyond traditional sales models through the added value of flexibility, selection, qualified consultancy, direct connection with companies”(from Ambiente Cucina, article by Maria Comotti, 27 August 2019). With this explanation, ViaLarga3 store was selected by Ambiente Cucina and Federmobili as one of the most innovative stores in Italy within the Innovazione InStore Contest.
ViaLarga3 project – which opened in Milan in April 2019, in an area that already houses the sales points of some of the most famous design brands – was born from the expertise of Mauri & Mauri Arredamenti as a tribute to high Italian design. In addition to TM Italia, the showroom hosts Henry Glass (glass doors and high-quality systems for architecture and Interior Design), Kristalia (furniture of design) and Penta (lighting systems for domestic and public environments).
The entire exhibition space – over 200 square meters – was curated by Nicola Gallizia and co-designed with Alessandro Ruga with the aim of creating new forms of dialogue and connection between brands that share a high level of flexibility, able to respond to different requests of the market with unlimited solutions, and an extreme design skill that overcomes the limits of rigid industrial schemes.
ViaLarga3 has been included among the 12 most innovative stores in Italy; the online contest is now open and you can vote until the end of September by clicking here.
The Atelier Milano in Via Larga Angolo Piazza Santo Stefano, 5, will be open at the following times: Tue – Sat • 10.00/14.00 and 15.00/19.00
Credits: Art Director: Nicola Gallizia Project: Nicola Gallizia con Alessandro Ruga Styling TM Italia: Bruno Tarsia Studio Photo Via Larga 3: Matteo Rossi