TM Italia opens its new Atelier in Los Angeles – West Hollywood
March 2022 – Primarily conceived as a professional showroom, the new TM Italia Atelier in the USA in Los Angeles, 934 La Cienega Boulevard – West Hollywood responds to the need to present the brand in its entirety in a market with a particularly demanding clientele.
“The consistent growth of the US market in the last two years, particularly in California and neighboring states – says Gianluca Tondi, CEO of TM Italia – has motivated us to strengthen our presence in that very important area. In the new Atelier, professional clients, architects, interior decorators, developers, can experience the brand, its offer and its values in an immersive way. It is a very important step that is part of an international growth strategy focused on high-end projects targeting high-end customers in this geographic area. “
The Los Angeles Atelier located on the street level and specifically dedicated to the project was designed to offer visitors a complete and concentrated experience of the “maison”. The space was ideally divided into three areas: product display, meeting, SkyLab. The showroom houses a linear kitchen that combines two models: T45 for the peninsula and D90 for all the columns. The elegant essence of gray-stained Eucalyptus and the Imperial Gray marble counter-top with assembled sink create a very welcoming and sophisticated environment. The peninsula bases are in special Sabbia lacquered, the columns are equipped with retractable pocket doors thanks to which the space is transformed from an operational kitchen into a meeting room. The doorway to the service rooms is of the Rua model, awarded with the XXVI Compasso d’Oro ADI. The combination is super-equipped with the aim of showing the quality of workmanship, materials and available solutions offered by TM Italia in the most comprehensive way possible.
A meeting area and a SkyLab area have been created. The latter leads the visitor into the Italian headquarters of the company allowing to integrate the physical experience with the virtual one thanks to the enabling of functions such as sharing projects and moodboards, participating in sessions of e-learning and show-cooking, seminars and webinars.
Creative direction: Piero Sabatini
Design: TM Italia R&D
Photo: Diego Gervasoni @ VivaioCreativo, Santino Ulloa